AT&T and Verizon Battle Move Toward Price

If you’ve been watching TV over the last few weeks you’ve no doubt seen the ads where Verizon pokes fun at AT&T and their alleged poor 3G network coverage.  In turn, AT&T has been exposing problems that Verizon has with their service platform.  Regardless of what happens, the next round seems to address pricing.

According to CNNMoney, “Verizon Wireless said early Friday it will lower prices on its unlimited wireless plans.  Later in the day, AT&T followed suit.  Verizon cut its unlimited family talk and text plan from $229.99 to $149.99 and its nationwide unlimited voice plan was reduced to $69.99 from $99.99.  An unlimited family voice plan will cost users $119.99, down from $199.99, and nationwide unlimited talk and text plans were lowered to $89.99 from $119.99.”

Regardless, we’re monitoring wireless rates for all carriers and how that effects our clients and interested parties.  While the number one and two carriers do battle, it means good news and cost savings for all consumers as price compression also affects the competitors where you will find changes with smaller players as well.  Pay attention to your bills, when your contract runs out, if you’ve recently signed a contract with either carrier, you may want to pull out the paperwork, give them a call and see if you can take advantage of this new pricing because more than likely, they won’t be calling to tell you how to reduce your  bill.

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